Friday 14 March 2008

Keith Richards: Exile On New Bond Street


Talk about the blues. I'm walking down New Bond Street in Mayfair with only £2 in my pocket. Then, like manna from heaven, rising from the street like a sphinx holding a guitar is... Keith Richards. Is it a sign? Yes, it is. For Louis Vuitton, no less.

What are you doing Keith!? I know you are on good terms with the devil – but come on, seriously – advertising is so much worse. I can hear Bill Hicks turning in his grave.

Well, he's not exactly hawking diet soda. Louis Vuitton is donating the money to the Climate Project, led by Nobel Peace Prize winner Al Gore. And it's the first time Keith Richards has ever participated in advertising of any sort.

The photograph is by Annie Leibovitz, set in a hotel room with skull scarves draped over lamps and a skull on the bedside table. Maybe that's where he is catching up on his reading of the bible? Checking to see if he is mentioned, no doubt.

The tagline: Some journeys cannot be put into words. New York. 3 am. Blues in C.

I caught the bus home. London. 5pm. Blues in Gee.

Link: Keith Richards for Louis Vuitton, Wednesday 12 March 2008

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