Thursday 20 August 2009

Beyond brand - the real revolution in perfume

Edmond Roudnitska in his garden
creator of perfumes for Dior, Rochas and Hermes


Oh you lovely reclusive Perfumers! 

Come out from hiding behind those faceless multinationals! 


Ever since Frederic Malle's Editions de Parfums (2000) there has been a profound new interest in the people behind the famous signature perfumes. For the first time the author of the perfume is promoted on the label just as an author on the cover of a book. 

So who are these artists behind the perfumes we wear and cherish?

In the spirit of celebrating the 'perfume authors,' Basenotes website interviewed 50 of the most famous Perfumers in the world today and asked them, who would they choose, "if they could travel back to the time of their choosing to meet, chat and co-create with a perfumer past?" 

Like other arts, it shows how scent has the power to traverse space and time. This is a most fascinating collection of interviews, thanks to Marian Bendeth of Basenotes. 


 

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